Maybe "YouTube gurus" is a better description!
Since I started my Etsy shop, I've been watching and reading about how to design, find your niche, and, most importantly, make money.
I spent a few months watching different people talk about how to make things like gratitude journals or travel journals with AI, mainly using Canva and selling on KDP. This was something that really inspired me. I love journals and pretty notebooks.
I tried to make a nice gratitude journal, but trying to make lines on a computer screen that are level proved to be a lot harder than it looked in the video. After a lot of attempts, a lot of shouting at the computer and a lot of frustration, I gave up.
Then I came across one video that sparked my interest in designing T-shirts.
Just one thing that he said made me stop and think. I'm paraphrasing here, but he basically asked, "How much have you made with your print-on-demand store (POD)?" He said that so many people spend months or even years watching videos, reading blogs and articles, but never actually start the business. He said that if you've made bad designs, that's good because it means you've started.
That really hit home. One, I'm not the only one who sits around doing "research" but actually just procrastinating; two, I can just start; I don't need permission, and if it fails, at least I can say I tried.
This was the push I needed to start, and I'm glad I did. I have another focus, another thing to think about and learn about.
But now I'm starting to get rather frustrated with these internet gurus and their clickbait. The ones that start their videos with "Follow my exact formula, and you will make $10,000 a month". Then the first thing they say is to use the most expensive AI out there. Or the ones who say to follow the trends, but they don't explain why it's a trend or how long it's been a trend or if it's going to last.
Most of these start their videos by showing screenshots of how much they've made. A few million dollars over a couple of years seems to be the most common amount.
My kids say that this is similar to the Gold Rush in the 1840s in California. Sure, a few people got rich from finding gold, but more people got rich selling the shovels and other mining equipment. The same goes for these people making videos and articles about POD; I think they are making more money from subscribers to their video channel than from their POD business.
I still watch a couple of these videos once or twice a week; most of what they say I take with a pinch of salt. I'm learning how to navigate Etsy and other webpages to get ideas for my designs. I also look at what people are wearing and what's in the local stores. Hannah keeps telling me not to stare at people; I tell her I'm not staring, just trying to memorise their T-shirt! I actually keep a notebook with me now so I can jot down any good ideas I see or inspiration I get.
This week, with the new Etsy guidelines, I was grateful for some of these people who spent time going through the pages of information from Etsy and summarising it. I have a basic idea of the new guidelines but need to spend time reading them myself, maybe at the weekend.
I'm still putting out new designs, a few a day.
Here are a couple that I really like.
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| Cats as Japanese food. |
A sweatshirt for the new year. The bottom picture is the front; the top one is the back.

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